Fishyfriends App

Identity & Design
Brand Strategy
App Design

There are app.  38 million commercial and subsistence fishers and fish farmers in the world. And the numbers are increasing. 

As we are living in a social and digital world where people are brought together by commonalities I found it remarkable that there are so few digital tools that bring the fishing community together. So I been work together with some fishermen and created a digital plattform.

As I always see people posting pictures of their big catch on social media with words about how massive and big the catch is I started to think more about the masked competition within. It actually seams a bit fishy. So came up with the name Fishyfriends.

We then came up with an App for Fishyfriends where you share you catch, upload images, register data, connect with friends, post events and more.