In 2016 I was asked to design some birth posters for a newly opened posterdesign webshop.
I wished to make posters that could blend it beautifully in the modern Scandi home so my main focus was simplicity with a twist. Since the web shop focused on birth posters I really wished to make each poster special. Being a mother myself I know the importance of the memory from birth so by adding the data and play with letters and shapes I came up with my first line.
6 years later I have sold over 1000 posters and feel emotional every time. Being a little part of the new parents journey and knowing they have my posters in their home is a priceless feeling.