In 2007 I worked as an Art Director at Aderans Sweden in Malmö, a Globalhair product retail och producer. It was my first job after I took my Bachelor Degree in Graphic Design and Art Direction. Being an Inhouse position my responsibilities and projects vary substantially, everything from packaging design to instore campaigns and web design. I really cherished my workplace and team. One recurrent project was the Toupéma Magazine that we released quarterly – a hair fashion magazine focusing on trends and product related content.
Had a blast with this project, not only cause of the team with copywriters, photographers, final art and market department but also with our freedom to be creative. The magazine was very popular and distributed to hairdressers and retailers within the industry.